76 Gas Station / Circle K rebrand to Shell / FastFill Market
Pleasanton
Description
A sign design review to rebrand the existing 76 gas station and Circle K to Shell and FastFill was continued to July 7 because the council wanted better visuals of how the signs will actually look.
Impact summary
The corner at First and Ray — a downtown gateway — gets a refreshed Shell-branded station; opponents worry it sets a precedent that erodes the general plan's design standards.
Applicant
- Address
- 4191 First Street, Pleasanton, CASee this on the map
At a glance
- Hearings
- 2
- Public comments
- 0
- Total mentions
- 2
Last vote · City Council
Last discussed Jul 7, 2026.
Meeting timeline (2)
City Council - Jul 7, 2026
A sign design review to rebrand the old 76 station and Circle K to Shell and FastFill, fought over how much of the canopy can be covered in corporate red. After the zoning administrator denied it and the Planning Commission approved it 3-1 with a 50% branding cap, the council's de novo review ended in a 3-2 approval of the Planning Commission's version.
City Council - Jun 16, 2026
A sign design review to rebrand the existing 76 gas station and Circle K to Shell and FastFill was continued to July 7 because the council wanted better visuals of how the signs will actually look.
Related issues (2)
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